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Plan, Do, Study, Act
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How we do it


AQADA is a performance and change management company that focuses on your organisation's service dimension - the contact points which, logically, offer the greatest opportunity to fulfil customers needs, enhance reputation, create value and generate profit for your organisation.


Our methodology: Customer orientated, customer focused, customer centric - service, service, service


  • The spectrum of services covering culture and values; delivery and support; experience and differentiation


  • Working with your management team, AQADA use a 9 point framework to enhance your products and services to improve loyalty, enhance value and increase margins


  • AQADA use proven management models and a toolkit  that  connects and integrates your service strategy to your strategic objectives / customer care and CRM / operations / sales and marketing / partnerships / on-line and social media


  • AQADA introduce commercial disciplines, monthly business reviews and performanceimprovement plans, dovetailing with a management dashboard to establish measurable outcomes and outputs


Triple A service: Advisory, Alignment and Action

We work in close harmony with our Clients leadership teams to refine and redefine an organisation to ensure it is shaped and ready to take advantage of today’s opportunities and take on the challenges of the future. We help re-align companies by using our cross industry experience, coupled with a tried and trusted framework, our business models and our development tools. We achieve our Client's objectives through our “Triple A” service:

  • Advisory: Our organisational “health-check” combines straightforward consultancy and forthright analysis of current position, identification of future direction and intelligent redesign
  • Alignment: Practical repositioning and re-setting of business priorities by partnering with our Clients’ leadership team to cascade change strategy and creating a people development programme
  • Action: Actuating the culture change programme through active operational transformation, in which the AQADA team is fully integrated, often combined as “hands on” interim management


Commercial success

Successful companies in the 21st century learn rapidly and evolve constantly. Their innovative strategies develop into new business opportunities and drive new pathways into the marketplace. Sharp and creative leadership teams run them – rigorously and ethically - pursuing their strategic and financial objectives.

Managers, at all levels, focus obsessively upon customer needs, business goals, team motivation and service quality. Intelligent, skilful and inspired team members populate them. They work in a collegiate, "one team, one goal" atmosphere. Above all, they have a reputation for connecting with their customers, providing positive client experience, exceeding expectation and simplifying complex and diverse challenges.

AQADA evaluates our Client organisations current performance, capabilities and competences, then establishes a bridge between the present reality and the future aspiration to make an organisation relevant to their own Customers and the marketplace demands, resilient to change and positioned for sustainable profit. We create the environment and establish the framework for a company’s transformation to meet their leadership’s vision. We facilitate the change process and position our Clients to fulfil their potential. By engaging client teams, identifying and developing talent and channelling the collective business Intelligence within the organisation we help create truly world class companies.


Challenges and opportunities

IT evolution, the internet and convergence has blurred commercial boundaries, producing a constantly shifting market, saturated with smart, formidable opponents. Harnessing commercial opportunities derived from a synthesis of Globalisation, IT and E-business, while overcoming critical resource and skill’s shortage is a business imperative.  Competition emanates from mainstream and non-traditional alliances operating at a local, national and global level. Integral to Business evolution is unremitting and relentless change.

Each channel to market – whether it is: E-business, retail and corporate needs to be efficient, attractive and easy to deal with. There is a shortage of innovation and management initiative and creativity are at a premium. At a time when greater investment is needed, few organisations are able to free resources to focus upon, change - predicting its impact, predetermining a course of action performance management and redesigning the company for the future.


AQADA: The key to sucessful consultancy, change management, project mangement and interim management

AQADA provides the key set, to unlock commercial advantage from the changing marketplace. Our Inter-linked programme comprises common sense fundamentals:

Deciphering the new factors, tuning to Customer needs, developing leadership capabilities and skills, determining a clear change strategy, actioning an implementation framework and driving it to fulfilment. Our emphasis throughout is upon meaningful application and strategic execution that directly impact the bottom line.


For more information about AQADA click on the the link to the slideshare AQADA introduction
or click on our website AQADA presentation to see our .ppt presentation and our voice over.


Contacting AQADA


Please let us know what your needs and questions are, we will be more than happy to help. You can reach us on + 44 (0) 7930 400 721 or + 44 (0) 208 549 3903 and by email at julianknott@aqada.co.uk. or janechadburn@aqada.co.uk. We are looking forward to hearing from you.